Obesity Affecting Fashion?

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Obese bird eating french fries in a McDonalds parking lot. (Dan Pirarro, http://www.bizarro.com)

Is your blood type CheetO? Are you huffing and puffing by the time you reach the second flight of stairs? When standing straight can you see your toes? Are you parking close the store just so you won`t be tired before you even go in? Most likely a lot of you answered yes to these questions. Although these are simple daily things that everyone does, this may be contributing to the rising obesity rates. When thinking about obesity however, you can start seeing the changes in society. For example as stated by the National Center for Chronic Disease Prevention and Health Promotion, “The percentage of children with obesity in the United States has more than tripled since the 1970`s.” and,” Today, about one in five school-aged children (ages 6–19) has obesity.” This statistic shows that the growing of human obesity is going to effect companies across the world.

With the rising obesity rates, fashion sizes are being effected. For example according to (https://americanadultobesity.wordpress.com/mark-public-argument/), “Just three years ago a woman’s size 14 at the Gap fit someone with a 37-inch bust, 29-inch waist and 39-inch hips, now a size 14 measures as a 37.5-inch bust, a 29.5-inch waist, and 40-inch hips. That change in an inch or less adds around 10-20lbs more that could fit in that size.” This statistic shows that because of obesity rates the fashion industry has had to make changes to how the clothes fit for people to fit into them. Another example of this change can be shown by (https://americanadultobesity.wordpress.com/mark-public-argument/), it states,”Retail stores also know this and know how woman’s mind works as they know they want to think of themselves fitting in the smaller sizes so they increase the measurements of the sizes to boost their feelings so they keep buying clothes. Another fun fact, a size 4 today was a size 8 two decades ago…” This shows that clothes sizes are actually getting bigger instead of smaller so when a person says that they are a size 4, they actually mean that they are a size 8. This increase of obese people across the world has effected the way that people buy clothes as well. According to,(http://www.economist.com/node/21531019), it states,” …although more than a third of American women are obese, the plus-size market accounts for less than a fifth of American clothing sales, according to Marshal Cohen of NPD, a market-research firm.” This shows that overweight people are not getting the fashion needs that they particularly want. This shows that even since the upgrade in sizes from the fashion industry they need to keep increasing it so every person can have that pair of jeans that they love and fit correctly.

Although the fashion industry is increasing their sizes, they need to realize the rising statistics of obese people and make even more clothing to fit the people in real life not the models on the runway.

 

 

 

 

 

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